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When Will My Website Show Up on Google? (And What You Can Do to Speed It Up)
You’ve launched your new website (yay!), told your friends, posted it on Instagram, and maybe even refreshed your homepage 17 times just to admire your digital baby. But then you type your business name into Google…
…and nothing. Nada. Crickets.
So, when will your website show up in search results? Let’s break it down.
First, What Does “Showing Up on Google” Actually Mean?
When you search for your business name or related keywords on Google, you're expecting to see your website listed—preferably on the first page. But for new sites, especially those on custom domains, it can take time for Google to crawl, index, and rank your pages.
How Long Does It Take?
In general, Google can take anywhere from a few days to several weeks to index a new website. Yep, even if you did everything right.
Factors that affect how fast your site appears:
Whether your domain is brand new or has existed for a while
How well your site is structured and optimized for SEO
How many pages you have and whether they’re connected properly
If your sitemap has been submitted to Google Search Console
6 Things You Can Do to Speed Up the Process
1. Submit Your Site to Google Search Console
This is like waving at Google and saying, “Hey! Look over here!” Submitting your sitemap tells Google your site exists and gives it a map to crawl.
2. Use Clear, Keyword-Rich Page Titles
Make sure your business name is in the homepage title, and that every page has a clear, descriptive title with relevant keywords.
3. Write Unique, Helpful Content
Google LOVES original, valuable content. Avoid duplicate text and make sure your pages clearly explain who you are, what you do, and where you’re located.
4. Add Internal Links Between Pages
Make sure all your site pages are linked together so Google can easily crawl your entire site. (Bonus: this helps user experience too!)
5. Get Backlinks (aka Digital Street Cred)
Links from other reputable websites (think: social media, business directories, blog features) can boost your credibility and help Google find you faster.
6. Be Patient—But Keep Updating
SEO is a long game. Keep adding fresh content (like blog posts), refining your keywords, and updating your site as needed. Google loves to see that your site is active.
What If I Google My Business Name and Still Don’t See It?
Make sure you:
Have your business name listed clearly in your site’s meta titles and content
Aren’t accidentally searching for a super common name that’s already used elsewhere
Have submitted your site and verified ownership in Google Search Console
Still nothing after 4-6 weeks? It might be time for a quick SEO audit (hi, I do that 👋).
Final Thoughts
Getting your website to show up on Google doesn’t happen instantly—but it will happen with the right foundation. The key is strategy, patience, and making sure your site is set up to play nice with Google from day one.
Need help making sure your site is SEO-friendly and ready to rise in the ranks? Let’s chat. Whether you’re launching or relaunching, I’ve got your back.
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